The Event | Invitation Design

// CLIENT CHALLENGE At the NSCA's annual National Conference, the Association hosts a variety of social and networking events. Each event is unique each year and typically has its own branding and design, separate from the Association and conference. One of the socials is called "The Event" and is geared towards student members looking to network in a fun setting. This year, The Event was being held outside by the pool in Orlando, Florida. The branding for The Event needed to have a beach theme and appeal to a young demographic. // INSIGHT Florida in July makes most people long for the beach. To tie in to the poolside locale, I made the invitation look like a summer beach party. I created a background that would resemble the worn wood of a beach side boardwalk and brought in original illustrations I created of an umbrella, innertube, and flip-flops to add to the theme. I used strings of paper lanterns on the back of the invite since it will be an evening event. The Event had a logo designed in previous years, so I made it work with the beach theme by adding the bright colors and giving it a distressed look so it would resemble paint on the wooden background. // DELIVERABLES Invitation Design Table Tents Drink Tickets Graphics for Games Played at The Event // ROLE Art Direction Design and Layout Illustration Print Buying and Pre-Press Production Project Management

At the NSCA's annual National Conference, the Association hosts a variety of social and networking events. Each event is unique each year and typically has its own branding and design, separate from the Association and conference. One of the socials is called "The Event" and is geared towards student members looking to network in a fun setting. This year, The Event was being held outside by the pool in Orlando, Florida. The branding for The Event needed to have a beach theme and appeal to a young demographic.
 
// INSIGHT
Florida in July makes most people long for the beach. To tie in to the poolside locale, I made the invitation look like a summer beach party. I created a background that would resemble the worn wood of a beach side boardwalk and brought in original illustrations I created of an umbrella, innertube, and flip-flops to add to the theme. I used strings of paper lanterns on the back of the invite since it will be an evening event. The Event had a logo designed in previous years, so I made it work with the beach theme by adding the bright colors and giving it a distressed look so it would resemble paint on the wooden background.
 
// DELIVERABLES
Invitation Design
Table Tents
Drink Tickets
Graphics for Games Played at The Event
 
// ROLE
Art Direction
Design and Layout
Illustration
Print Buying and Pre-Press Production
Project Management
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