Postbox Books Branding Identity

Postbox Books is a subscription-based company that provides "a book club in a box" for lower and upper elementary-aged children. The purpose is to encourage reading and interaction among kids, outside of any required school reading. Each month, the owner chooses a book and creates a kit around that book. The kit includes: 10 question cards, an activity card (contains a snack recipe based on the book and a craft project based on the book), a sticker and a sticker card where readers can keep track of their progress. Readers can also visit the Postbox Books website for additional downloads and activities for that month's book. The identity I created focused on a mailbox to fit with the company's name and the final delivery of the product. I used hand lettering to give it a youthful, playful feel. The descender on the "p" ends as a bookmark so that the identity will work on its own without the mailbox image. I choose primary colors to reflect the young age of the readers. The stickers and book titles on the activity cards are done in the style of a postmark. The business owner wanted custom packaging, but needed to stay on a budget. I created a custom-designed yellow packing tape and mailing label to give her boxes an unique feel, but saving on creating custom printed boxes.

Postbox Books is a subscription-based company that provides "a book club in a box" for lower and upper elementary-aged children. The purpose is to encourage reading and interaction among kids, outside of any required school reading. Each month, the owner chooses a book and creates a kit around that book. The kit includes: 10 question cards, an activity card (contains a snack recipe based on the book and a craft project based on the book), a sticker and a sticker card where readers can keep track of their progress. Readers can also visit the Postbox Books website for additional downloads and activities for that month's book. 

The identity I created focused on a mailbox to fit with the company's name and the final delivery of the product. I used hand lettering to give it a youthful, playful feel. The descender on the "p" ends as a bookmark so that the identity will work on its own without the mailbox image. I choose primary colors to reflect the young age of the readers. The stickers and book titles on the activity cards are done in the style of a postmark. The business owner wanted custom packaging, but needed to stay on a budget. I created a custom-designed yellow packing tape and mailing label to give her boxes an unique feel, but saving on creating custom printed boxes. 
 

// DELIVERABLES
Logo Design
Activity Card
Sticker Card
10 Question Cards
Monthly Sticker
Shipping Label
Packing Tape
 
// ROLE
Art Direction
Design and Layout
Hand Lettering
Pre-Press Production
Project Management
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