The identity I created focused on a mailbox to fit with the company's name and the final delivery of the product. I used hand lettering to give it a youthful, playful feel. The descender on the "p" ends as a bookmark so that the identity will work on its own without the mailbox image. I choose primary colors to reflect the young age of the readers. The stickers and book titles on the activity cards are done in the style of a postmark. The business owner wanted custom packaging, but needed to stay on a budget. I created a custom-designed yellow packing tape and mailing label to give her boxes an unique feel, but saving on creating custom printed boxes.
Design and Layout