// CLIENT CHALLENGE
The NSCA's National Conference is their largest educational event for members. It has a wide range of attendees from college students to personal trainers to strength coaches to researchers. The conference content is tailored to a variety of "tracks" including strength and conditioning, research, nutrition, personal training and research. The branding for the conference needs to find a way to incorporate the numerous audience groups and session categories as well as be exciting and engaging to a variety of genders, ages and professions. It had to be a vector-based design because the graphics would be incorporated into small web buttons and large-scale signage and booth graphics.
When I heard the long list of attendee demographics and session types, my first thought was how is a large amount of information typically organized? I immediately thought of maps——they have to put a large amount of intricate information into an easily digestible format. After examining the different categories, I thought the best idea was to give the event a subway theme. Almost all audience groups have taken public transportation in their lives so they would have experience reading a map, and it was a way to include everyone, but show how the different topics cross-over and meet at one main station: the NSCA's National Conference.
2 Direct Mailers | Postcard and Brochure
On-Site Signage and Trade Show Booth Graphics
Graphics for Social Media Outlets and NSCA Website
Collateral Event Materials: Program Book, App Graphics, Attendee Badges, PowerPoint Template
Advertisements in Outside Trade Journals and Magazines
Design and Layout
Print Buying and Pre-Press Production