NSCA Japan 25th Anniversary Logo & Materials
Design a logo to commemorate NSCA Japan's 25th anniversary that is reflective of Japanese culture and traditions, but partners well with the U.S. NSCA branding. Utilize the logo on marketing and promotional materials pertaining to anniversary events.
Japanese calligraphy is a long-celebrated tradition and still plays and important role in modern day culture. I wanted to incorporate the use of calligraphy into the design of the 25th anniversary seal. I placed the lettering inside a round, red circle to honor Japan's flag of the Rising Sun. I carried over the Japanese-style calligraphy into the collateral.
Art Direction, Design, Hand Lettering, Print Buying, Print Production
Paper: Neenah Classic Crest | 80# Cover | Brilliant White
Printing: Red foil emboss logo and PMS 877 silver ink