NSCA Gift Shop Tee Shirts

I was tasked with designing two tee-shirts for the NSCA's (National Strength and Conditioning Association) on-site gift shop. The shirts would be exclusive to visitors to the world headquarters and would not be available online. The products manager requested that the tees be indicative of Colorado and incorporate the idea of lifting at high altitude to represent Colorado Springs' elevation of 6085 feet. Both designs were well received and the products manager decided to produce both concepts. The shirts feature original illustration work and modern brush calligraphy that was digitized for the designs. I wanted to incorporate Colorado's mountains into the designs. The left design uses more of a flat illustration style and the right design uses a more hand crafted style. //DELIVERABLES Tee Shirt Designs //ROLE Art Direction Design and Layout Illustration Hand Lettering / Calligraphy

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