I created two identity options for the 2016 NSCA Coaches Conference. The first used a wireframe style illustration of the man doing a deadlift with solid gradient brackets around the conference title. The alternative was a solid, gradient style weightlifter with wireframe brackets. The event branding needs to be applied to printed collateral, website graphics, social media promotions and on-site signage, so there was a need to create a slight variety in the branding.
The first direct mail piece was an oversized, tri-fold postcard with a custom die-cut of the weightlifter used to seal the postcard.
The second direct mailer promoting the conference was a 12-page saddle stitched booklet with more extensive details about the conference.