Mama Isa's Cooking School Branding

Mama Isa is a chef and culinary instructor in Padua, Italy. She runs an in-home cooking school for tourists, home cooking enthusiasts and professional chefs. She is a pasta making specialist and focuses on teaching the traditional Italian recipes of her grandmother. The logo design for Mama Isa was inspired by Italian pasta and the neon script signage seen so often throughout Italy on trattatorias and cafes. I hand lettered the text based off of the signage style, but thickened the script's stroke giving it rounded caps to mimic spaghetti noodles. I chose yellow for her name to represent pasta color and red to represent the sauce color. Rounding out these two bold colors is a dark gray neutral for cooking school. //DELIVERABLES Logo Design Branding Package //ROLE Art Direction Design and Layout Hand Lettering Illustration

The logo design was inspired by Italian pasta and the neon script signage seen so often throughout Italy on trattatorias and cafes. I hand lettered the text based off of the signage style, but thickened the script's stroke giving it rounded caps to mimic spaghetti noodles. I chose yellow for her name to represent pasta color and red to represent the sauce color. Rounding out these two bold colors is a dark gray neutral for cooking school.
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