Client: Mackenzie & West Boutique
Brief: Mackenzie & West was a new higher end clothing and gift boutique looking to open on the West side of Colorado Springs. Their company name reflected two family names as well as their West Colorado Avenue address. They wanted a logo that would reflect that their boutique had higher end products, was modern and was in the same vein as J. Crew and Anthropologie.
Solution: I wanted to create contrast with the logo that would reflect their modern aesthetic juxtaposed with classic styles. I used hand lettered script for the latter and a wide-set sans-serif for the modern style. The wider set typeface gave balance to the longer Mackenzie name. Overall, the logo accomplished the client's desire for something clean, modern and stylish to reflect the quality of their boutique's products.