Diversity Committee | Invitation

At the NSCA's annual National Conference, the Association hosts a variety of social and networking events. Each event is unique each year and typically has its own branding and design, separate from the Association and conference. The NSCA's Diversity Committee hosts an annual breakfast and presentation for minority members. The event requires invitations. // INSIGHT Modern calligraphy is a popular trend in invitation design, currently. Since the event is a breakfast, I decided to use bright, sunny yellow and whimsical calligraphy for the invitation. I did the calligraphy by hand and then digitized the artwork. I illustrated the breakfast plate as a design element to break up the text and add a clean, modern graphic to contrast the traditional calligraphy. To further contrast the femininity of the calligraphy, I used bold lines and an angular font since attendees of this event are both genders. // DELIVERABLES Invitation Design Table Tents // ROLE Art Direction Design and Layout Calligraphy / Hand Lettering Illustration Print Buying and Pre-Press Production Project Management

At the NSCA's annual National Conference, the Association hosts a variety of social and networking events. Each event is unique each year and typically has its own branding and design, separate from the Association and conference. The NSCA's Diversity Committee hosts an annual breakfast and presentation for minority members. The event requires invitations.
 
// INSIGHT
Modern calligraphy is a popular trend in invitation design, currently. Since the event is a breakfast, I decided to use bright, sunny yellow and whimsical calligraphy for the invitation. I did the calligraphy by hand and then digitized the artwork. I illustrated the breakfast plate as a design element to break up the text and add a clean, modern graphic to contrast the traditional calligraphy. To further contrast the femininity of the calligraphy, I used bold lines and an angular font since attendees of this event are both genders.
 
// DELIVERABLES
Invitation Design
Table Tents
 
// ROLE
Art Direction
Design and Layout
Illustration
Print Buying and Pre-Press Production
Project Management
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