2016 NSCA Coaches Conference Branding
Develop branding and collateral materials for NSCA's Coaches Conference. Design needs to reflect the Association's cutting-edge, scientific research in the field of strength and conditioning.
The deadlift is one of the fundamental lifts in strength training. I made a futuristic illustration the focus of the conference brand that incorporated the deadlift and looked computer generated to reflect the ongoing use of sophisticated technology in the field.
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