2016 NSCA Coaches Conference Branding
Develop branding and collateral materials for NSCA's Coaches Conference. Design needs to reflect the Association's cutting-edge, scientific research in the field of strength and conditioning. 
Solution
The deadlift is one of the fundamental lifts in strength training. I made a futuristic illustration the focus of the conference brand that incorporated the deadlift and looked computer generated to reflect the ongoing use of sophisticated technology in the field. 
Role
Art Direction, Design, Production, Illustration, Print Buying & Mailing Services
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