2014 NSCA Holiday Card

Every year at the NSCA, I have the opportunity to design a new holiday card that doesn't necessarily have to pertain to the brand. Since my passion is typography, I chose to do a typographic-focused design. I wanted the design to look like a package, so the center message is an abstract bow with the ribbon wrapping around the back of the card, including the return address as a gift tag. To keep costs down, but maintain a high production value, I did a single spot color of metallic silver and specked out the job on Neenah Classic Crest in Patriot Blue.

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